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	<title>Ross Hill &#187; scott kilmartin</title>
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		<title>The power of the prototype</title>
		<link>http://rosshill.com.au/the-power-of-the-prototype/</link>
		<comments>http://rosshill.com.au/the-power-of-the-prototype/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 23:59:20 +0000</pubDate>
		<dc:creator>Ross Hill</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[ben rowe]]></category>
		<category><![CDATA[churchill club]]></category>
		<category><![CDATA[emue]]></category>
		<category><![CDATA[haul]]></category>
		<category><![CDATA[ned dwyer]]></category>
		<category><![CDATA[peter williams]]></category>
		<category><![CDATA[scott kilmartin]]></category>
		<category><![CDATA[the hive]]></category>

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		<description><![CDATA[At any networking event there is a healthy dose of &#8220;so, what do you do?&#8221; and last night at the Churchill Club was no different. The best reply that I saw though came from Scott Kilmartin from haul. If somebody asked me what Scott does I would have said something like &#8220;he makes satchel bags and [...]


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</ol>]]></description>
			<content:encoded><![CDATA[<p>At any networking event there is a healthy dose of <em>&#8220;so, what do you do?&#8221;</em> and last night at the <a href="http://churchillclub.org.au/">Churchill Club</a> was no different. The best reply that I saw though came from <a href="http://twitter.com/scottkilmartin">Scott Kilmartin</a> from <a href="http://haul.com.au/">haul</a>. If somebody asked me what Scott does I would have said something like &#8220;he makes satchel bags and laptop sleeves from old billboards, and cool watches from recycled and crushed cans,&#8221; and it would have been right but that&#8217;s not what Scott did &#8211; because he was standing right next to one of his customers. </p>
<p><strong>He reached into his <a href="http://ivoteforart.com/">Ben Rowe&#8217;s</a> bag and pulled out one of their covers to show.</strong> </p>
<p><img class="alignnone size-full wp-image-862" title="haul" src="http://www.rosshill.com.au/data/haul.jpg" alt="haul" width="560" height="420" /></p>
<p><a href="http://www.rosshill.com.au/article/peter-williams-talks-business-at-the-hive/">Peter Williams</a> did the same thing at The Hive earlier this year, pulling an <a href="http://www.emue.com/">Emue card</a> from his pocket to demonstrate the concept. Many people fumble with their words trying to describe what they do, but if you have a prototype and can say <em>&#8220;we make this&#8221;</em> there is an instant understanding because you can look at it, touch it, play with it, and then ask the right questions to learn more. </p>
<p><strong>That&#8217;s the power of prototype. </strong> </p>


<p>Related posts:<ol><li><a href='http://rosshill.com.au/copy-paste-thinking/' rel='bookmark' title='Permanent Link: Copy / Paste Thinking'>Copy / Paste Thinking</a></li>
<li><a href='http://rosshill.com.au/silicon-beach-melbourne/' rel='bookmark' title='Permanent Link: Silicon Beach Melbourne'>Silicon Beach Melbourne</a></li>
<li><a href='http://rosshill.com.au/simple-platforms/' rel='bookmark' title='Permanent Link: Simple web platforms make amazing things happen'>Simple web platforms make amazing things happen</a></li>
</ol></p>]]></content:encoded>
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