I’m sitting down at Little Mule in Somerset Pl in the heart of Melbourne’s laneways. They sell great coffee of course, but they also sell colorful fixed gear bicycles.
A friend of mine wants to open a cafe florist. It seems to make sense, right?
I had lunch earlier today at Captains of Industry, which has grown from a sparse unknown space into a popular space for creatives. They sell tailored suits, shoes and cuts alongside their coffee.
As great coffee has become the standard in Melbourne the new set of openings are going beyond that traditional formula to offer more. The aspect I really like is that the stuff around the shop isn’t just decoration – it is practical and functional and you can take it with you. Of course there will likely be a few coffees in the meantime because all of the objects are tailored.
The reason I love spending time in these spaces is because they have a really unique atmosphere that is much more grounded and based in reality. People have more conversations about the things they do, riding for example. The nature of the web is invisible as we go beyond to discuss the activities that all of these elements enable when integrated together.
The coffee is becoming the side object again.
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